We help companies create strategies for growth in the media, entertainment & technology industries.
Innovate to Build New Products & Businesses
Identify new, higher growth products and services and create virtual start-ups for rapid development and launch.
Digital Strategy As Business Strategy
Apply a digital worldview to the opportunities created by emerging technologies: devices, platforms, modern content models, and social media.
Invent Breakout Growth Strategies
Identify and exploit new opportunities, redefine the rules of the game in media businesses, and position companies for sustainable growth.
Organize for Growth
Align business, creative, sales, and technology talent to be ready for nascent opportunities while maximizing performance of core businesses.
Increase audience & traffic
Improve programming mix and distribution and add interactive features and functionality.
Power Advertising Sales
Take share away from competitors, develop new advertising categories, create new advertising units and packages, improve pricing and yield management, and redeploy ad sales teams.
Optimize Marketing & Distribution
Develop the capabilities that propel consumer-led growth: customer retention, physical and digital distribution, subscriber marketing, and segmentation.
Make Content A Vibrant Asset
Define modern programming, editorial, and production models. Build compelling experiences native to new devices. Incorporate rich functionality, social media, game dynamics, and content syndication.
Define & Refine Pricing
Create new pricing structures that fully realize pricing potential and fit within the reality of how people (and companies) use and pay for media and technology experiences.