Activate works with CEOs and senior management teams to drive growth and position companies to win in the dynamic media-tech ecosystem.
We help optimize businesses and capture the opportunities arising from the innovation and invention reshaping these industries.
As a firm, we believe in the power of real-world connections and networks.
Our entire focus is on helping our clients address their biggest challenge: Growth.
These are certainly exciting (and challenging) times for media, technology, entertainment and information companies. New technologies, platforms, distribution models, marketplaces, editorial models and advertising formats are creating growth opportunities. But capturing those growth opportunities isn’t going to be easy. As the business environment gets more competitive, there is a critical need for new strategies and approaches.
That’s where we come in.
Leading companies turn to us to find ways to grow their revenues, take advantage of digital opportunities and get ahead of the forces transforming their businesses.
We also act as advisors for a number of early- mid-stage startups. Our clients benefit from our real-world collaboration with entrepreneurs and tech innovators.
Find out the nine key insights which will drive growth in the technology and media industries in the coming year
Trends in media and entertainment are causing us to wonder and to think again about the evolution of the media and tech ecosystem – and how media and tech businesses will grow their companies.
From privacy to policy, sensors to subscriptions, data to design, these are the ideas that Activate identified as mattering most in building business growth in 2012.
In 2011, Activate’s perspective on how established media companies can create new growth businesses set a new agenda for many in the industry.
How are companies creating value from big data? They're developing a meaningful understanding of the users they're working to connect with through data from publishers and advertisers, and not just in real time.
The user is what matters for media-tech.
Our clients demand deeply innovative thinking, industry experience, and original insights. The work we do requires a different background than other leading strategy consulting firms. Our clients like that we’re different. If that sounds like you, get in touch.
We help our clients capture their most significant business opportunities and stay in front of the major changes in their industries. To accomplish this, each and every Activate team member has considerable industry experience that’s grounded in developing strategy.
Fair warning: If you believe that developing business strategy is about helping companies “re-engineer processes” or streamline supply chains or simply cut costs, then Activate is not for you.
At Activate, you’ll join a highly collaborative and non-hierarchical culture. Teamwork is critical to doing our best work. We are committed to mentoring and as a young firm we can offer a career development track not possible in more established organizations.
We strive to build a team that is diverse not just in background but in outlook. And the most rewarding part of being part of the team at Activate is getting to fully engage with meaningful work that provides measurable results every day.
We’re looking for people who are smart and practical. Our biggest value to our clients is in finding the non-intuitive and most innovative answers. Being firmly rooted in the reality of the media and technology businesses today informs our insights. And lessons from the most successful emerging companies and user experiences are incorporated into our strategies. That means people who join our team must be experts, either in established media companies or as technology innovators.
Identify and exploit new opportunities, define new strategies and create a road map and plan for sustainable growth, for an entire corporation or for key business units.
Drive sales: reinvent the customer value proposition, improve sales force effectiveness, develop new advertising categories and customer segments and improve advertising yield.
Formulate strategies and identify opportunities to enable established companies to create new and engaging user experiences, products and services that underpin new high growth businesses, revenue streams and audiences.
Once businesses are optimized for cost (which is relatively easy), value is created from growing the top line. We help principal investors and their management teams identify and implement growth strategies that leverage existing customer relationships, products and services – into new digital products, markets and customer segments.
Strategic due diligence – providing insight in to how well targets are positioned for growth and whether they are advantaged given the likely evolution of their industry sector.
Take advantage of the native capabilities of devices and platforms to redefine content, editorial and storytelling for a new generation of audiences.
Identify opportunities to create new businesses that take advantage of a company’s assets and capabilities.
Tap new sales revenues from optimizing yield and sales volume from marketers and consumers – including dynamic pricing, bundling products, packaging audiences and new sales stewardship approaches.
At Activate, we are native to the digital world — experienced business builders, industry experts, practical strategists, creative innovators and fast movers.
The name “Activate” defines the spirit of our firm: we create and set into motion practical strategies, rooted in the realities of how people will use and enjoy media, information and technology into the future.
We are successful if our clients are successful. That means we help them create strategies that are real and actionable and create value – top line and bottom line growth and value creation.