ABOUT

EXPERIENCE & IMPACT

INSIGHTS

TEAM & TALENT

CONTACT

ACTIVATE

The leading strategy and technology consulting firm for media, technology, entertainment and information businesses.

Activate works with CEOs and senior management teams to drive growth and position companies to win in the dynamic media-tech ecosystem.

 

We help optimize businesses and capture the opportunities arising from the innovation and invention reshaping these industries.

 

As a firm, we believe in the power of real-world connections and networks.

ABOUT

STRATEGY

Our entire focus is on helping our clients address their biggest challenge: Growth.

 

These are certainly exciting (and challenging) times for media, technology, entertainment and information companies. New technologies, platforms, distribution models, marketplaces, editorial models and advertising formats are creating growth opportunities. But capturing those growth opportunities isn’t going to be easy. As the business environment gets more competitive, there is a critical need for new strategies and approaches.

 

That’s where we come in.

 

Leading companies turn to us to find ways to grow their revenues, take advantage of digital opportunities and get ahead of the forces transforming their businesses.

 

We also act as advisors for a number of early- mid-stage startups.  Our clients benefit from our real-world collaboration with entrepreneurs and tech innovators.

 

 

GROWTH

Our entire focus is helping our clients grow and increase revenues:

 

DIFFERENCE

We bring a distinct set of capabilities and a radically different approach than legacy consulting firms.

 

In the same way that companies need to be reinvented for the years ahead, we’ve reinvented the consulting firm for the challenges of this new era: native to the digital world, experienced business builders, industry experts, practical strategists, creative innovators and fast movers.

 

What’s the Activate difference?

 

 Team with business operating track records, tech startup experience and blue-chip         management consulting backgrounds

 Extensive knowledge, relationships and credibility in the media, technology, information and entertainment industries

 Deeply involved in the creative and content development process

 Expertise and credibility with marketers, agencies, ad platforms and advertising decision makers

 Hands on experience in creating advertising products, packages and activating advertising sales

 Ability to infuse start-up culture into established culture

 

The name ‘Activate’ defines the spirit of our firm: we create and set into motion practical strategies, rooted in the realities of how people will use and enjoy media, information and technology into the future.

 

EXPERIENCE & IMPACT

 

INSIGHTS

THINK AGAIN: MEDIA + TECH 2014

 

 

Trends in media and entertainment are causing us to wonder and to think again about the evolution of the media and tech ecosystem – and how media and tech businesses will grow their companies.

WHAT MATTERS: IDEAS THAT WILL SHAPE THE YEAR IN MEDIA, TECHNOLOGY & ENTERTAINMENT

 

From privacy to policy, sensors to subscriptions, data to design, these are the ideas that Activate identified as mattering most in building business growth in 2012.

 

REDEFINERS: CAPTURING MEDIA GROWTH DOLLARS

 

In 2011, Activate’s perspective on how established media companies can create new growth businesses set a new agenda for many in the industry.

EXPLOITING THE POTENTIAL OF BIG DATA

 

 

How are companies creating value from big data?  They're developing a meaningful understanding of the users they're working to connect with through data from publishers and advertisers, and not just in real time.

 

WHAT WILL MATTER FOR MEDIA-TECH

 

 

The user is what matters for media-tech

TEAM & TALENT

  • MICHAEL J. WOLF

    Co-Founder/Managing Director

  •  READ BIO

    Michael has extensive experience in strategy development for media, technology, entertainment and information businesses.  Formerly, he was President & COO at MTV Networks and Global Media and Entertainment Practice Leader at McKinsey & Co. Prior to that he was a senior partner and head of the Communications, Media and Technology Group at Booz Allen.  He is a former board member at Yahoo! Inc.

  • FLAVIO MURAROTTO

    Managing Director

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    Flavio develops strategies and improves business operations in revenue areas such as advertising, pricing, marketing and strategic development.  Formerly, he was SVP Corporate Strategy and Development at IMG Worldwide and Engagement Manager at McKinsey & Co.

  • ROBERT JONES

    Senior Associate

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    Robert works with Activate’s clients to develop growth strategies and respond to technology opportunities within their ecosystem.  Formerly, he was a video software engineer at Apple.

  • MICHELE ANDERSON

    COO/Managing Director

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    Michele focuses on developing growth strategies and improving revenue performance, as well as helping companies build new businesses.  Formerly, she was SVP of International at iVillage and a Principal in the Communications, Media and Technology Practice at Booz Allen.

  • CHRISTOPHER MORF

    Managing Director

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    Chris positions b-to-c and b-to-b companies for growth and develops go to market strategies for new businesses.  He has extensive experience in analytical research to identify growth opportunities.  Formerly, he was Director of Corporate Development at IGA Worldwide and at McKinsey & Co’s media and internet team.

  • SEREF TURKMENOGLU

    Senior Associate

  •  READ BIO

    Seref works with media and entertainment companies to develop growth and go to market strategies, focusing on pricing, digital product development and competitive positioning.  Formerly, he was on the Consumer Products and Publishing team at Disney.

  • ANIL DASH

    Co-Founder/Managing Director

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    Anil focuses on technology innovation and digital transformation.  He founded a number of companies and also works with successful startups as an advisor and board member.

  • SAMANTHA LYNCH

    Senior Associate

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    Sam helps both client management teams and principal investors develop and execute growth strategies and conduct strategic due diligence. Formerly, she was a media and entertainment investment banker at Goldman Sachs and on the corporate development team at News Corporation.

  • DAVID BEN PORAT

    Senior Associate

  •  READ BIO

    David identifies growth opportunities and develops strategies for media and sports businesses and improves business operations in revenue areas such as advertising, pricing and ticketing.  Formerly, he was an attorney at a sports cable channel and a consultant at McKinsey

    & Co.

TEAM

TALENT

Must be fluent in both CEO & Startup.

 

Our clients demand cutting-edge thinking, industry experience, and deep expertise. The work we do requires a different background than other leading strategy consulting firms. Our clients like that we’re different. If that sounds like you, get in touch.

CONTACT

New York City

156 Fifth Avenue, Penthouse 1

New York, NY 10010

Los Angeles

8383 Wilshire Blvd.

#240

Beverly Hills, CA 90211

Copyright © 2014 Activate. All rights reserved.