industries
Consumer Digital Services
Our digital-native approach and extensive experience within digital industries uniquely positions us to help Consumer Digital Services providers. Our expertise allows us to deliver near- and long-term impact for both digital-native and digital-transforming companies. We bring the consumer back to the heart of the experience, enabling our clients to achieve continued relevance and sustainable growth.
What we do
Growth strategy
Developing strategic objectives, opportunities, and roadmaps (including improvement initiatives and potential new businesses) to maximize value creation and shareholder outcomes
Go-to-market strategy
Determining the optimal strategies for acquiring and serving customers (including branding, product, pricing, and distribution)
Marketing effectiveness
Supporting CMOs with marketing spend allocation (including data and segmentation, evaluation of existing solutions, and optimal partner ecosystems)
Pricing optimization
Driving profitable growth through differentiated pricing capabilities (including pricing structures and processes)
Loyalty strategies
Creating loyalty programs (including structure, tiering, and benefits) to drive customer satisfaction and retention
Merchandising
Identifying and implementing portfolio optimization and expansion opportunities to best align with customer needs
Customer experience and service
Defining the optimal customer shopping journey from discovery to fulfillment
Channel and ecosystem strategy
Maximizing market reach and commercial impact through the identification of high-potential channels and strategic ecosystem partners
Brand repositioning and relaunch
Formulating the approach to transform positioning for maximized growth
Operating model transitions
Redesigning operating models (including organizations and processes) to meet changing requirements related to major industry shifts and internal digital transformation
M&A strategy
Buy-side support: Investment thesis development, target identification, due diligence, and deal execution support
Sell-side support: Investment narrative, company positioning and roadmaps, management presentation, and financial projections
Integration support: Pre-acquisition synergy identification, integration planning, and post-merger integration support
Consumer Digital Service segments
Search Social & messaging Ticketing Payments Insurance Financial services Health & fitness services Education services Two-sided service marketplaces
Impact examples
Example #1
Financial software provider
Development, management, and implementation of a holistic marketing plan
Example #2
Digital education company
Creation of the go-to-market strategy to accelerate the growth of the client's digital education offering
Example #3
Health club provider
Design of the strategy and roadmap to grow the client's network of health clubs and sports facilities
Example #4
Connected fitness company
Identification of priority high-value customer segments and development of the strategy and roadmap to target, acquire, and retain these customers
Example #5
Two-sided care marketplace platform
Determination of client's overall strategy and creation of a comprehensive financial model for the business
Example #6
Cryptocurrency wallet and services provider
Segmentation and prioritization of customers, identification and sizing of potential growth opportunities, and determination of the go-to-market approach