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Technology. Internet. Media. Entertainment. These are the industries we’ve shaped, but the future is where we live. Together, we can help you grow faster than the market and smarter than the competition.

Activate is the leading management consulting firm for these industries. We are uniquely qualified to help position companies to win in the dynamic tech and media ecosystem.

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Insights

2020

Outlook

Our annual Activate Tech & Media Outlook forecasts the key trends and presents the most important insights in the technology and media industries in the year ahead.

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Industries

CONSUMER TECHNOLOGY AND SERVICES
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  • Apps
  • Consumer software
  • Social and messaging
  • Consumer devices
  • Digital finance
  • Digital health
  • VR/AR
MEDIA AND ENTERTAINMENT
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  • Linear video
  • Digital video
  • Publishers (books, magazines)
  • Audio (streaming, podcasts)
  • Content creators (studios, producers, digital)
  • Live entertainment (events, venues, theme parks)
  • Filmed entertainment exhibitors
  • Video games (mobile, console, PC)
ECOMMERCE
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  • eCommerce retailers
  • Consumer marketplaces
  • B2B marketplaces
  • Direct to consumer brands
  • Digital auctions
SPORTS
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  • Teams
  • Leagues
  • eSports and other emerging sports
  • Venues
  • Regional Sports Networks
DISTRIBUTION AND TELECOM
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  • Wireless carriers
  • Telecom
  • Cable operators (video and HSD)
  • Direct broadcast satellite
  • Virtual MVPDs and VMNOs
ADVERTISING
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  • AdTech
  • MarTech
  • Audience measurement
  • Media buying
INFORMATION
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  • Information (financial, legal, scientific, marketing)
  • Data and analytics
ENTERPRISE AND SMB
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  • Hardware (servers, data centers)
  • Cloud computing
  • Enterprise software
M&E TECHNOLOGY AND SERVICES
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  • Production and asset management
  • Playout and distribution
  • Managed services
  • Consumer-facing (OTT, TVE)
  • Billing and authentication





Capabilities

Strategy

Identify and exploit new growth opportunities. Define the growth roadmap to build competitive advantage and maximize value creation. Take advantage of the innovation, platforms, businesses, content and technology reshaping these industries to position companies for the future.

Determine where internal investments be directed to accelerate organic growth. These include maximizing portfolio value through investment allocation, identifying new product priorities, vertical expansion and geographic expansion priorities

Customer Acquisition and Retention

Attract, convert and close new customers, while managing customer acquisition costs throughout the marketing process. Build retention and loyalty programs.

Pricing Optimization

Develop pricing structures, strategies, tactics and dynamic pricing processes to drive revenue and margin growth. Areas of expertise include: eCommerce, payments marketplaces, ticketing, auctions, video games, digital services, advertising, subscriptions, cloud services, services, and freemium businesses.


Sales Force Effectiveness and Productivity

Determine how sales coverage, sales processes, organization, capabilities and incentives can be maximized to increase revenue share. Redefine the customer value proposition to increase close rates and retain valued customers. Capture the voice of current and potential customers.

Marketing Maximization

Formulate the optimal marketing mix to maximize revenue growth and increase return on marketing investment.

Go-To-Market

Determine the right mix of sales channels (e.g. direct, self-serve, channel, resellers) to fully capture the market opportunity.

Digital Strategy as Business Strategy: Reinvention at Scale

Formulate strategies and identify opportunities to evolve and capitalize on significant shifts in consumer/customer needs and technology.

Building New Digital Businesses as Internal Startups

Create new businesses as ‘virtual startups’ within large companies, leveraging content, customer relationships, technology, and experiences.

Private Equity Services

Opportunity Identification: Conduct research including tapping our networks to find exciting growth companies, under-managed businesses and likely ownership changes driven by corporate realignments across these industries.

Strategic due diligence: Apply an analytics-driven approach to help investors make better deal decisions. Our track record and pattern recognition in tech and media business performance improvement enables us to quickly assess market and company revenue growth outlooks and performance improvement levers as well as cost reduction opportunities.

Performance improvement for portfolio companies: Given our industry depth, we identify opportunities to accelerate revenue growth and work hand-in-hand with management and PE firm operating partners to execute and realize the opportunities. Our industry, operating and board experience provides instant credibility with company executives and positions us as ideal partners in the journey with a new private equity owner.

Exit support: Our work in deal origination, due diligence and performance improvement provides the foundation for us to help our PE clients build business plans, supported by extensive data and analysis, that optimally position their businesses to maximize value.

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